Communiqué du Groupe Viva - Press release from Viva Group
In collaboration with Viva Group, The Forzani Group is launching Sports Experts TV. The largest sports equipment retailer in Canada is entering the digital marketing age at its outlets. BOISBRIAND (Quebec), Tuesday September 7th, 2010 – The Forzani Group Ltd (FGL) and Viva Group (www.groupeviva.com) are proud to announce they have reached a long term agreement binding them in a digital display project across the Forzani Group’s franchised banners. The project will be deployed in the form of strategically placed digital screens in stores displaying a combination of synchronized sound and visual programs aiming to optimize the consumers’ experience and the scope of the in-store marketing messages. With regards to the success of the pilot deployed in Calgary last year, The Forzani Group’s top executives formerly proposed the Sports Experts TV project to their franchises. For now, the agreement covers the Sports Experts and Hockey Experts banners. At The Forzani Group, we take great care of the atmosphere and the experience offered in store. "Our clientele is made up of active families and requires dynamic and attractive environments. In addition to meeting this objective, these screens and their contents are considerably improving our in-store communications and supporting our national merchandizing plan" says Mr Marc Poirier, Marketing director for the Forzani Group. The entire mandate for this project was granted to Viva Group, a firm specializing in point of sale digital marketing, from deployment to programming and content development to daily management of the network. "This is a great challenge for our company. This type of project propels us amongst the great players of our industry. It has been a long process but we are very proud to assist Forzani in a deployment of this magnitude" says Mr Pierre Gendron, Chief executive officer at Viva Group. About The Forzani Group Ltd. The Forzani Group Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Sport Mart, Athletes World, National Sports, Sports Experts, Intersport, Atmosphere, Tech Shop, Nevada Bob's Golf, Hockey Experts, The Fitness Source and S3. The Company also has websites for several of its corporate and franchise banners which can be accessed through its main website at www.forzanigroup.com. About Viva Group Viva Group is a firm specializing in digital marketing at point of sale. The company offers a wide range of digital display, soundscape and interactive application products and services to businesses wishing to revitalize their customers’ experience. Viva Group markets thousands of screens across Canada and feeds a customized programming to each of their prestigious clientele’s networks such as La Cage aux Sports, L’Aubainerie, Monsieur Muffler, Sports Gilbert Rousseau and Houston restaurants. The company also operates Viva Urbain, a digital display media mainly located in businesses, places of public use and health care institutions of local communities in the province of Quebec. For more information, visit www.groupeviva.com.
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